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What is branding & why is it important?
Branding may start with a smart logo, but it is much more than that.
Branding is everything that your customers experience when they deal with you: the colours you wear, your marketing materials, your company’s personality or energy.
Branding is essential to stand out of the crowd and make sure your clients always feel that your product or service is a better choice every single time.
Shop a wide range of signage, print products, and promotional materials.
Our selection of products and services consists of solutions for all the signage, printing, design, and marketing a growing business might need. Explore the shop for signs, business cards, web design, and much more.
How we help your brand grow.
Focusing all our energy on marketing strategies, promoting and advertising without answering some important questions about your target market and your business may result in lower return on investment and less than impressive results.
Even the most successful ad campaign cannot give you the same benefits that branding does. Marketing sells, increases profit, brings new customers to the door – but it is the branding builds relationships.
Everything we do at Go Brand starts from getting information about your company, writing your story, defining your company’s personality, identifying your audience or target market and positioning your product or service.
Branding allows define the true value of your company which makes tasks such as choosing your business name or writing your mission and vision much easier.
Name your business.Choose a name that reflects what your brand is all about. See if your chosen name translates well to a web address, and make sure it isn’t already taken by checking WhoIS and ABN directories.
Build your logo and visual identity.Work with our designers to build a logo that aligns with how you want to position your brand. Our designers can formulate a branding colour palette and imagery that complement your logo.
Put your branding to work.Go!Brand can help with email signatures, letterheads, business cards, and anything else you need to get your brand out into the world.
Build and grow your online presence.Go!Brand’s web team produce beautiful, responsive websites that act as a showcase for your brand. Our sites can be optimised to boost your results on Google, bringing your brand to an even wider audience.
Get a 1300 number.Make your contact details instantly memorable and professional with a 1300 number.
Get your brand out there.With building and vehicle signage, along with promotional materials such as branded apparel, you can ensure that your brand is instantly recognisable. Whatever you need, Go!Brand has you covered.
Why choose Go!Brand?
At Go!Brand, we are passionate about branding. Everything we do, from printing business cards and brochures or designing and installing commercial signage to developing winning marketing campaigns is important but branding comes first.
Good branding inspires not only your clients but also your employees and joint venture partners or sponsors. It makes you feel confident and positive and gives your company an advantage.
In today’s world, we run many businesses online, using automated processes that help deliver products and services quickly and efficiently. But our customers crave authenticity and the human touch. To convey the genuine human engagement in your marketing, you need to build a brand first.
Good branding has other advantages. A clear message can help attract your ideal clients that will appreciate your expertise and will be a joy to work for. You will be able to focus on your target market that needs exactly what you offer.
Building your brand from the ground up can be tricky. Just google “brand” or “branding” and you will find all kind of information and advice, from choosing your colours and designing your logo to promoting your unique selling point and writing your story.
If you are not sure how to do it (and understandably, many business owners wouldn’t have a clue) you could try hire a graphic designer to create a logo for you, a copywriter to write your content, and another professional to help you with social media or Google Ads.
The problem is, unless you provide them with a brief with specific information, what they will create for you may not have the same energy, even if it looks and sounds great on its own.
This is why we created a one-stop marketing company: we design, print and install, but more importantly, we make sure that when your customers see the landing page of your website or the sign on your car, they recognise your business and feel comfortable dealing with you.
Are you ready to make your business stand out?
Our friendly consultants can help you build your brand and find the best marketing solutions for you.
Case study: Worklinks. View
The evolution of a brand, from initial idea to wide use.